Definition Of A Great
Affinity Partnership

The first step to a great partnership is to ensure the core values and goals of each party are aligned. When both organizations have the same core values and goals, it makes everything else much easier.

It’s important to understand not every organization will be a great fit for our Affinity Partnership program. We respect companies who stick to their core values, because this is exactly what we do and we don’t bend them for anyone…. not even you! However, if our core values happen to align with your organization's core values, then there is a great chance this program is going to be a great fit. If the following things are very important to your organization, we are off to a great start.

Once we determine our goals and core values are aligned, the 2nd step to creating the foundation for a great partnership is trust. Whether in business or marriage, it’s imperative there is a high level of trust from both parties to ensure the partnership is s uccessful. You know your organization is the best and we know ours is too. How many businesses out there say the same thing, but when the rubber meets the road, can't prove it? This is the difference. When you work with Merchant Pro, we will earn your organization's trust and make your clients and members so happy you’ll be asking yourself why you didn’t do this years ago.

The third step is the actual working relationship and day-to-day interaction. Although Merchant Pro Affinity Partnership program requires very little effort on your part, there is still the need for regular communication to ensure everyone is on the same page. We are real people who like to work with other real people. Take a quick glance at our About Us page and you can get to know some of our key team members. You will see we believe in having fun and our team loves what we do. Our best partnerships are with organizations who have a similar culture. At the end of day, we all do business with people we know, like, and trust.

The fourth and final step is execution. It’s easy to get super excited about a new mutually beneficial partnership, but it’s even more exciting when this partnership is creating massive dividends for all parties involved. It’s not Merchant Pro first rodeo in the world of affinity partnerships, and we have found over the years what really separates the good partnerships from the great partnerships is execution. There are many ways we can communicate this new and exciting program to your members or clients and we will do our part, and then some, but this doesn’t mean you're completely off the hook.

The fact of the matter, is you know your members and/or clients best, and because of this you have the best pulse on what types of communication and marketing will be most effective. We LOVE marketing and are not afraid to try new things. In fact, we’ve found time and again the most creative approaches end up being the most effective. We also have many proven strategies we’ve executed successfully with other partners, so if marketing is not your forte, don’t worry! We’ve got your back.