If you're considering implementing an affinity program within your organization, there are many things to consider when choosing the right partner.
When it comes to promoting a professional association, we've seen everything from ROI calculators to packets of reading material; but really, what matters at the end of the day is your members or potential members ability to see and receive value. Our approach is to add value to your members which will, in turn, make your association much more desirable. So how do we do this? Great question!
Based on the specific needs of your organization, we can deliver in person or online workshops on pertinent topics highly relevant to current small business needs. For example, “How to Deliver a Knockout Business Presentation” and “95% of Businesses Fail, 60% Don’t Make Money - 3 Key Strategies To Avoid Being a Statistic”. See highlights from a live workshop here.
Often times it makes sense for us to promote your association to our clients. This gives your association a huge strategic advantage you won’t find anywhere else.
Affinity Partners enjoy lucrative referral income from their referrals.
If there is an annual or monthly cost to be part of your association, often times you can provide your members with a cost justification by simply adding an affinity partner who has solutions your members /clients have to use, like payment processing, internet, or phone services. For example, if your membership costs $495 per year, but on average your members who use Merchant Pro save $565 per year, you’ve just made selling your memberships a whole lot easier!